Optimizing your digital marketing during COVID-19

Your business can stay afloat during COVID-19 with the implementation of digital marketing. Now more than ever, digital marketing is the most important aspect of businesses because more people will be spending most of their time indoors and online.

Three ways to optimize your business’s digital platforms:

1. Everything must be personalized.

You should use your social media accounts, website and mailing list to build a new strategy and stand out from the crowd.

Change the posts that you send out on social media. You need to know what the latest trends are and how they can be tied into your brand. Find ways to incorporate helpful tips to make your service/product more appealing and personal.

Change your email newsletters by keeping your message short and sweet. Things have changed, and people are looking for a personal connection so include content that is positive and uplifting. People don’t want to be reminded that they are in the middle of a pandemic, so keep it light and offer some helpful advice on how to prosper in these times, and tie it into your brand.

More people will be visiting your website, so make it more colourful, interactive and entertaining. This will invite your audience to be more involved with your content and spend more time browsing through your menu.

2. Build a narrative

Your audience is craving more human interaction, so give them what they want and start conversations around topics you know that they are interested in. Ask them questions and answer any queries they might have. This will give you a good idea of what they are looking for and how you can meet those needs. This is a great opportunity to engage with your audience across all social media platforms. The insight you gain from this will give you valuable information for future advancements in your business.

But remember, you need to be open to both negative and positive responses. You might get some not-so-nice feedback once the conversations start, but this is the perfect time to make any improvements on shortcomings you didn’t know about before.

3. Run competitions

Competitions are a great way to create brand awareness and attract new followers at the same time. Competitions have always been a favourite advertising method, but now with the pandemic they are more popular than ever.

You could create a quiz asking your audience questions about your brand, and the people with the right answer could go into a draw to win a product. If your business is service-based, you could offer a subscription or voucher for the person who shares the competition post the most times. Competitions are a fun and effective way to get creative with digital marketing.

With most people spending a lot of time online, utilizing the various digital marketing methods and tools available is a great way to grow your business during the pandemic the world is currently facing. Use this opportunity to evolve your brand into something new and captivating.