The difference between SEO and Content Marketing

Content Marketing and SEO are both very important factors when it comes to marketing your business- but many people don’t fully understand what they actually are or what the differences between them are.

What is SEO?

SEO is short for “search engine optimization” which is everything you do to make your site more visible and rank high using relevant terms when being searched in search engines like Google.

SEO has a few different strategies to improve traffic to websites, including:

• Using local keywords
• Building high-quality links
• Maintaining a social media presence
• Improving user experience
• Optimising on-page elements

All of these work together to improve certain pages and higher your site rank when using specific phrases or words related to your business when entered into search engines. For example, if you run a local beauty salon, your SEO strategy would be using words and phrases like “beauticians in London” and “best place for waxing”.

What is content marketing?                     

Content marketing involves making the pages on your site appealing and using the pages to guide potential customers through your site. The different types used would depend on your goals and audience, including articles, blog posts, infographics, videos, guides and more.

The relationship between content marketing and SEO

There are many similarities between the two which can sometimes cause a bit of confusion.

Words being included in your content will help your site rank better in search engines which means that more traffic will be attracted making your marketing goals more effective. Your site’s authority will be improved and boost your overall SEO when you add strong content. The two go hand in hand because the better your content, the better your site will perform, and vice versa when it comes to SEO.

AUDIENCE

It is very important for you to keep your target audience in mind when creating your content. Your graphics, copy and formats should be designed for your visitors and it is vital that the design doesn’t take away or distract visitors from the content.

SEO requires a lot more knowledge about search engines and their users. Search engines take headers, title tags, keywords and other code-related elements when a subject is being searched by internet users into consideration.

APPROACH

The approach you take toward content marketing and SEO will be slightly different due to the various types of audiences in specific sectors.

You should take an analytical approach to the changes you make when doing SEO for your site. Tools like Google Analytics can be used to research hard data and keywords to find new ways of growing your rankings and traffic. A data- based strategy is the best way to go using the search engines algorithms.

Offering something completely unique and standing out from the thousands of other industry blogs online is the best way to attract the attention of potential customers and improve your content marketing. Although search engines use data and acts to steer visitors your way, your creativity with the content of your site will ensure you secure customers and grow your business.

VALUE

Both SEO and content marketing have their own way of adding value to your marketing strategy and site. Content marketing keeps visitors interested once they come to your site and makes them potential customers. SEO attracts qualified traffic to your site and helps you reach new visitors. The two complement each other, and when used right your marketing will be successful and can help grow your business.